Types Of Marketing Strategies That Actually Work For Your Business

A marketing strategy is a business’s overall approach to how it will reach its desired new customers. That being said, having an effective marketing strategy in place is hands down one of the best marketing tools you can use.
There are many different types of marketing strategies. But how many of them will actually work for your business? What types of marketing strategies should you choose to pursue and why?
First, let’s narrow down the number of marketing tactics. We’re going to focus on the most effective types of marketing strategies for small businesses like yours. And these all center around digital marketing. The main types of marketing strategies for the online world are: social media marketing, SEO, PPC, email marketing, and content marketing.
types of marketing strategies
Why The Focus On Digital Marketing?
Digital marketing strategies are very cost effective for small businesses, unlike the more traditional ones like face-to-face sales talk, radio ads, billboards, direct mails, newspapers, etc.
marketing strategy
But besides cost, what are some of the other benefits of digital marketing?
Here are the main ones:
You can easily measure the effects of your marketing campaigns and see if your strategy is effective or not.You can reach a wider audience on the internet than you ever could with a local billboard or newspaper ad.You can also engage directly with your target audience and encourage them to take the desired actions – something that’s impossible to do with traditional advertising methods.And it’s for these reasons why our focus is on digital marketing. It’s how we help small businesses succeed in their goals.
The Best Types Of Marketing Strategies For Small BusinessesTo determine the best types of marketing strategies, one first has to ask what is most necessary for their business. A big business can afford the traditional methods of advertising, so those types of marketing strategies can sometimes work well for them. A big business likely already knows their target audience, has built up an engaged following already, and could benefit a lot from more exposure.
digital marketing

But what about a small business marketing agency? What works best for them?
To become a big business someday, a small business will want to learn their target audience, build up an engaged following, and get exposure as affordably as possible. And there’s no better way to accomplish all of this than with digital marketing. So let’s begin with social media marketing.
1. Social Media MarketingSocial media marketing is one of the most popular and effective types of marketing strategies. And it’s not hard to understand why when more than 2.8 billion people use social media platforms.
That’s approximately 37% of the world’s population!
This huge number includes people from all age groups. Even children as young as 10 years old have started to use social media regularly.
Add to that the fact that all the reputable digital marketing news sites support social media marketing. According to WeAreSocial, SMM is almost guaranteed to improve your level of engagement and brand awareness.
But perhaps the biggest reason for the widespread adoption of SMM is its ease of use and low barrier to entry. The value per dollar spent on SMM is also excellent.
And social media isn’t just limited to social networks like Facebook.
types of social media
There are also social media networks that cater to professionals, the most popular one being LinkedIn. LinkedIn is great for helping professionals to build long term relationships thanks to the relaxed nature of social media.
Social media also encompasses a wide array of places where people are social and interact with each other. Many of these places present opportunities for businesses too.
So no matter who your target audience is, you’ll be able to reach them and interact with them!
But despite the fact that it’s one of the best types of marketing strategies, that doesn’t mean it’s always easy. However, keep in mind that the challenges social media poses can all be overcome, especially with some help.
Social Media Marketing Challenges
Competitive
As we said, there are a lot of marketers on social media. According to an AdWeek survey, more than 88% of companies in the U.S. use it. So you will have to invest a lot of time to compete with them. This is especially true for business-to-consumer companies Or work with social media experts and influencers who can help you cut through all the white noise or assist your viral marketing tactics. Or work with social media experts who can help you cut through all the white noise.
social media marketing
Time Consuming
To many businesses, time is as precious as money, And you’ll have to spend a lot of time each week doing the following marketing techniques:
engaging with clientsanswering questionsposting high quality content on a regular scheduleLearning Curve
Part of the learning process is making mistakes. Mistakes like:
Allowing your message to get misconstrued.Your CPC (cost per click) for social media advertising gets out of control.Reading your audience wrong.You might come to find that the learning curve is just too much for you to handle, which is another reason why working with a social media marketing agency can be beneficial.
Social Media Marketing Advantages
Now let’s talk about the main advantages of social media marketing and why it’s one of the best types of marketing strategies for small businesses.